Defining corporate bitches
Life these past few days revolved around work, work and more work. All the jobs always seem to come right at you simultaneously, and leave you with absolutely no idea on where to start. Currently, I am working on some ATLs for a new client... well not exactly new since my boss served her in her previous organization. This woman and her lackeys really reminds me of my days in OO working on multinational account dominated by women . These are women that have climbed the corporate ladder with their determination and passion (because they don't have a love life), women who are there but not quite at the top yet, women who enjoys great authority, women who feels that they know more and hence demands obedience, in simplicity we are talking about bitches. The corporate world is full of 'em, no matter what industry you are in. They abuse their 'higher' position to make you feel inferior and boss you around to get things done.Everyone has got their own opinions and thoughts on things, sure. But bear in mind that you've hired us for a purpose, we specialize in this field and have been doing so for decades, what makes you think that you know more than we do? Just because you had your fair share of scuffles with a few agencies throughout the years? Be it copywriting, art direction... you name it, they just have to come and screw things up with their biased opinionated ideas. And when you try to rationalize with them, they come up with the 'who's the boss' crap. I have actually gave up hope on this pack and will adopt the 'give the client what they want and make them happy' approach and get on with life. No point of suffocating myself over a few ugly bitches, yucks.
Get this,
You can "advise" your clients and tell them what is and what isnt going to work but ultimately they have the final call.
You should not stop advising clients of certain elements just because of this. Someday, one of them just might need that kind of advice and will heed it.